75 400 unique accounts, 2 209 new followers, 4 200 link clicks to the podcast.
Partner with season two
Put your brand in front of the people who build South Africa
Season one reached 277 082 views and 75 400 unique accounts in six months — built from zero, with founders and chief executives as guests and MDs and CEOs as the audience. Season two is open for partners.
- 277k
- Video views
- 75 400
- Unique accounts reached
- 3 117
- New followers
- 1 185 hrs
- Watch time
Season one · March–August 2025
Where the audience came from
88 260 ad impressions targeted by job title. 17 932 to MDs, 11 460 to CEOs.
YouTube
14 3441 185 watch hours, 4.18% clickthrough, 6:06 average view duration.
Audio
1 385Downloads with zero media spend. 28 countries, 86 cities. 66% Apple, 24% Spotify.
Total views per episode
- 01 Freedom of Movement53 382
- 03 Old School33 644
- 02 fibertime31 655
- 07 KFC Africa30 670
- 04 Bootlegger Coffee27 055
- 05 McDonald's SA20 006
- 06 Pineapple Insurance18 921
- 08 Libstar17 758
233 091 views across episodes and their clips. 60 pieces of content published.
Who is actually watching
- A third of LinkedIn impressions reached MD or CEO level.
- 29 883 impressions landed inside companies with 200+ employees.
- 85% of listeners and 94% of Instagram followers are in South Africa.
- Cape Town, Johannesburg and Pretoria drive 71% of downloads.
- Every episode generated more than 17 000 total views.
- The library keeps earning: +1 669 YouTube views and +557 downloads since the season ended.
Season two
Partnership packages
Pricing is in ZAR, excluding VAT and media spend. Monthly packages assume two episodes a month and run on a three-month minimum.
Silver
Supporting Partner
R8 500 per month
Brand presence across the social layer that carries most of the reach — captions, descriptions and clip posts.
- Logo and mention in every episode description (YouTube, Spotify, Apple)
- Brand credit in all Instagram and LinkedIn episode captions for the month
- Tagged partner mention on 4–7 clip posts per episode
- Website partner listing with link
- Monthly performance snapshot
Gold
Integrated Partner
R19 500 per month
Everything in Supporting Partner, plus your brand spoken inside the episodes themselves.
- Everything in Supporting Partner
- Baseline host-read mention inside every episode published that month
- Logo on episode thumbnails, end cards and lower-third
- One dedicated brand clip per episode, cut from the interview
- Guest-roster input for the month
- Full monthly analytics report
Title
Presenting Sponsor
R39 500 per episode
"This episode is brought to you by…" — single-brand ownership of an episode and everything around it.
- Everything in Integrated Partner package for that episode
- Mid-roll host-read integration (60 seconds)
- Brand lockup on the episode artwork, trailer and all clips
- Category exclusivity for the episode
- Right of introduction to episode guest
- Raw footage and clips for your own channels
- Dedicated post-episode performance report
Let's build the season two partner list
Full season one performance report available on request, including platform-level analytics and audience breakdowns.